In 1975 advertising executive Gary Dahl had one of the simplest and most rewarding marketing ideas of the decade. He placed a shiny little rock in a box decorated as an animal carrier and offered it to consumers to buy and keep as a “pet.”
Dahl marketed this (unique) product by reminding consumers of the unwanted expense, time and effort that conventional pets take compared to his lovable and low-maintenance “pet rock.” Within a six-month period, the Pet Rock received national fad appeal and Dahl made millions of dollars before market saturation and copycat competitors, in combination with the next line of fanciful fad products greatly diminished the short-lived pet rock craze.
If you asked me if the pet rock changed the world I would say no. However, if you asked me if the Pet Rock, when compared with the colossal Obama health care system that now looms over the country, will be seen as having more of a positive impact over time, I would say absolutely. Liberals will jump out of their skin at such a statement because Obamacare, with all its countless socialistic tentacles, is advertised as a cure-all for so many issues that the list of its potential good deeds is still being written. With all that said, I still pick the rock. Why? While both the Pet Rock and Obamacare fall within the category of goods and services, we have to look deeper to see what they really represent if we really wish to see their impact on the country. read more »