If you really want to understand how to fix something, you first have to take a realistic look at what is wrong with it.
After the 2004 election, Howard Dean wondered how the Democrats would reconnect with men who flew Confederate flags and had guns in their pickup trucks. They didn’t, but have since won two presidential elections. After 2008, the GOP was filled with hand-wringing about connecting with minority voters, but it managed to win the greatest congressional swing election in generations in 2010.
In the wake of Obama’s re-election, there is a lot of hand-wringing going on in the GOP about making changes, but not enough clear-eyed assessments of exactly what went wrong and needs to be fixed.
There are three elements to any campaign: message, money and organization. While money was obviously not a problem, attested to by the good Christmases the children of TV station owners and media consultants are about to have, our message and organization didn’t make the grade.
The decision was made to just focus on the economy to the exclusion of almost everything else, resulting in our philosophy not being effectively communicated and connected to the everyday lives of Americans. read more »