Gallup starts dialing cell phones

Well, you knew it woudl happen sooner or later, what with so many people ditching their land lines and just using the ubiquitous cell phone as their only phone. But the country's oldest opinion polling company has decided that they'll now start calling people on their cell phones. Great.

...Gallup has been studying and investigating the implications of cell phone only households for well over a year now. And, as of Jan. 1, 2008, Gallup has made the decision to include cell phone interviewing as part of the sample used for its general population studies.

I suspect many have dropped their land lines for the same reason I did about six months ago - only telemarketers called me at home. Pretty much anyone you really want to talk to has your cell phone number.

Well now, Gallup has it to. And other pollsters are surely soon to follow. As will a battle over using up people's minutes.

h/t Ruffini